Highway 80 - vintage & ghost signs
Coca-Cola rooftop billboard - Abilene, TX
Palomino Motel - Sweetwater, TX
I had noticed the occasional fading Coca-Cola or Dr. Pepper ads in the downtown areas of many small towns, along with fading storefront signs, but until I began a conscious effort to look for other ghost signs and fading ads, I never realized how much of this stuff was out there. Of course, it's not like they're on every exterior wall of every building; they're elusive enough (like trains) to make it a bit of a challenge to go out and document them. And when I go out looking for them, most of the time I end up with mediocre results (like when I'm watching trains). Then again, occasionally, I'll discover something really spectacular.
Not only do the fading ads and ghost signs tell us about the commercial and financial history of a town or city... you just never know how long they'll be visible. One of them might be days away from being covered with a fresh coat of paint, or a building whose wall contains one might be scheduled for demolition next week or next month. And even if they escape the paint brush or the wrecking ball, won't they eventually fade away to nothing?
It has long been part of my nature to try to somehow preserve certain things that I feel are in danger of being taken away from me, so why should fading ads be any different? I decided to begin expending at least a token effort at documenting the ones I notice during my travels, and you'll see the results of those efforts here on the blog from time to time. Enjoy...
Lawrence Bros IGA - Merkel, TX